INTRODUCTION TO SPORT MARKETING A Practical Approach

Subject ISBN Author Publisher Number of Pages Title Year Price
SPORTS MANAGEMENT 9789380501666 Aaron C T Smith Capital Publishing Company 342 INTRODUCTION TO SPORT MARKETING A Practical Approach 2010 Rs. 995/-
Author: Aaron C T Smith
Description: Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis. Introduction to Sport Marketing should be the first stop on any beginner sport management and marketing students reading list.
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